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HOME > Virtual Museum > Column > Cherry flowers, the symbol of Japan, were the first design of Shinsuisha Co., Ltd.
Accomplishments of Makoto Shimizu, the founder of Japanese match business
With commencement of Meiji Era, Japan began to import Western culture dynamically, and tried to promote match-manufacturing business to reinforce national economy as well as to help samurais who were in a misery of straying because of feudal regime’s turndown. However, nobody knew how to manufacture matches in Japan. In Europe, match markets had already grown large, but Japan had to import matches since the production required cutting-edge technologies. Matches were very expensive in Japan. Then there was a Japanese man who stood up to make progress of the situation, and he was Makoto Shimizu.
Now, let’s find how Makoto Shimizu, the originator of match manufacturing in Japan, worked out and established the business.
Makoto Shimizu was a samurai in Kanazawa Domain and was assigned to study Western developments when he was 20 years old in 1865. He was transferred to Yokohama and Nagasaki in 1865 (Keio 1): then he started to learn machinery and shipbuilding in 1868 (Meiji 1) with F.L. Verny, a professor invited to Yokohama from France.
In 1869 (Meiji 2), Makoto Shimizu traveled to France to continue studying, and went to Verny’s School. After that, he was admitted to enter the Ecole Centrale Paris in 1873 (Meiji 6) and majored Science and Engineering Course, which resulted to be useful for him later to start the match development in Japan. However, we assume he never thought he would start match business when he was in Paris. By the way, May 12th is determined to be the Match Day in Japan, because it is the day Makoto Shimizu started his voyage from Yokohama Port to France.
Matches made on trial before Makoto Shimizu came into the business
Matches had been made on trial and sold on small scales in Japan before Makoto Shimizu built the factory. In 1839 (Tenpo 10), Michitaka Kume, who was called as Japanese Leonardo da Vinci, and Saemon Sakae tried to produce matches in Japan. Then in 1848 (Kaei 1), Koumin Kawamoto, who lived in Hyogo Prefecture and has been respected as the originator of chemistry in Japan, manufactured matches on trial. Meiji Government had promoted match manufacturing giving subsidies so that resigned samurais could start the business after collapse of the feudal regime in Japan. As a matter of fact, a match manufacturing company called “Hoko Co., Ltd.” was founded in Morioka Domain in Iwate Prefecture in 1873 (Meiji 6); but the company failed to catch up with new technologies and was also lack of operating capital, so after all its business did not have good outcome like that of Makoto Shimizu.Designs of Shinsuisha Co.,Ltd.
Completing the set up of match business, Makoto Shimizu made dynamic activities: Makoto achieved adequate selection of material trees to use for matchsticks and commenced production of safety matches, as well as exported Japanese matches after he founded a match distribution company named “Kaiko Trading Co., ltd.” He also accomplished improvement of match manufacturing machines and acquired patent rights of his inventions such as book match (connected match): and his remarkable achievements helped Japan later to rise up as the match country. In this site, we like to show Shinsuisha’s match labels made in the beginning.When he was starting the production of matches, Makoto Shimizu looked around to decide the first design on the match label, and chose cherry flowers, the symbol flower of Japan. Some people say Makoto decided on the cherry flowers as the initial design of Shinsuisha’s match label, because he first encountered cherry flowers in blossom at the Ueno Park when he moved to Tokyo from Kanazawa with his heart filled with ambitions. Then, designs of horses as seen in votive boards were employed in addition to “Branch of Cherry-Flowers” and “Cherry Flower.” The reason of horse design on the match labels was because horse was then considered as god of water: the yellow phosphorous matches manufactured at that time were dangerous as they spontaneously set fire, the manufacturers wanted their products be in control by the power of water god. Since the registration system of trademark had not been regulated yet then, many of bad-quality matches made by other companies copying designs of Shinsuisha’s cherry flowers and horses were causing headaches of the salesmen of Shinsuisha. Trademark registration system was regulated for the first time in Japan in 1884 (Meiji 17) and finally “Branch of Cherry-Flowers,” “Cherry flower,” and “the horse” were registered officially on June 20th, 1885 (Meiji 18).